Hello Geoffrey!

It is my pleasure to help you create a design for your new logo. I feel very strong about this concept which is simple and clean.

I want to explain the reason I decided to go with a Typographic logo (by typographic I mean it will just be letters) - so when we spoke on the phone you mentioned that ALL IN is a poker term and also you did not want people's first impression of your company to be gambling so we did not want to use any elements or icons that suggest that idea so I think a typographic logo helps us accomplish that.

When I said typographic means letters only - do not think of it as boring, actually the letters have been modified to have character or personality of its own which make the logo attractive, very elegant and professional - those are the qualities we are looking for this logo since it is a term with different meanings.

Also, I have combined traditional lettering with modern sans serif fonts which create a great contrast. As part of the concept ALL IN - I used a box around the name / encloses everything to suggest ALL IN as well. I think it looks great. What do you think?

I hope you like it and I am excited to hear you feedback. Please, Feel free to send us your comments/suggestions and I'll do my best to implement them.

Thank you!!!